The Londoner | Interview | Daniel w. Fletcher

Book rooms and suites

Book a Table

Book Londoner Life

Meetings & Events Enquiry

Book a Treatment

Book Now
Art of City with gray-colored sky view at The Londoner

Fashion designer, artistic director, and Londoner, Daniel w. Fletcher has made his mark in this city and beyond at an impressive pace. Shortly after launching the Daniel w. Fletcher brand in 2015 he earned widespread recognition and awards, and has been lauded for his commitment to sustainability. In the first of the recurring series Maybe it's because I'm a Londoner, we asked Daniel for the things he loves most about living in the Big Smoke.


Daniel w. Fletcher

TL: What’s your first memory of London? 

DF: Coming here as a kid with my Dad and collecting tube maps and getting very excited to see Van Gogh’s Sunflowers at the National Gallery.  

TL: What was your first job in the city?

DF: I was a Saturday boy at Burberry in Knightsbridge whilst I was studying at Central Saint Martins. 

TL: Where is home for you?

DF: Just in between London Fields and Victoria Park.

TL: Last play you saw?

DF: Orlando with Emma Corrin (who was incredible) at the Garrick Theatre.

A man with a black coat sitting in a model pose in the dark background at The Londoner

TL: Most romantic spot in London? 

DF: The top of Primrose Hill.

TL: Where do you let your hair down? 

DF: The Queen of Adelaide on Hackney Road (if we are really letting it down).

TL: Favourite tube line? 

DF: My bike!

TL: If you could buy any building in London and live there, which would it be? 

DF: Liberty

The relationship between Daniel w. Fletcher and The Londoner began with a hugely successful spring/summer 2023 runway show, which he held in the hotel’s ballroom during London Fashion Week in September 2022. Later that year, Fletcher designed the hotel’s Christmas centrepiece. Titled ‘A White Christmas’, this ‘tree’ utilised cream moire fabric offcuts from his studio that came from the aforementioned SS23 collection, highlighting both synergy of the collection and a message of sustainability. Read more about the Christmas collaboration here.

Tate Modern holds a special place in my heart.

Daniel w. Fletcher
A man with a black coat & a cocktail in a model pose at The Londoner

My Favourite Things...

TL: What is your favourite shop?

DF: Fiorucci on Brewer Street of course!

TL: Best cocktail?

DF: I'm a Cosmo gal! 

TL: Favourite gallery or museum?

DF: Tate Modern holds a special place in my heart.

People watching The Tate Modern art gallery at The Londoner

TL: Favourite tube line?

DF: My bike!

TL: Favourite thing about The Londoner Hotel?

DF: The scent. I love the way it hits you as soon as you walk in.